Cut Costs, or Spend Wisely
When times are tough you have to look at how you can Cut Costs to maximise profit. It feels like you need to pull the belt in and cut expenditure to its bare bones in order to maximise profits. But is that the most sensible approach?
It is common for businesses to cut back first on marketing. Cutting back on marketing can be sensible if your marketing activity is not bringing in any business, but if it is generating income for you shouldn’t you be increasing your spend? For example, if by spending £500 you will generate £5,000 in income or more, then that isn’t that money wisely spent – and perhaps you should be spending even more.
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Environmental Strategy
Firstly, Art History isn’t all about looking at, and admiring, pretty pictures. It is about understanding the context of the artwork. Why it came about, why it looks the way it does, basically what influenced it into being the way it is.
So what can business learn from art history? Let’s look at a few Australian paintings (after all I am English/Australian) to see how the same things that influenced Australian art through the ages, also influence us in business today.
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Posted in Blog
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Tagged art, art history, business, change, context, cultural, economy, environment, environment today, environmental influence, politics, social, technology, volatile world
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I am constantly amazed at number of talented people and amazing businesses here in Shropshire. But why?
Why is it that we expect exceptional talent to come from other places? We expect to find exceptional talent overseas, in London, or even in Birmingham, but why don’t we expect to find the best on our doorstep, right here in Shropshire? Continue reading →
Imagine your world, not as it is, but as it could be...
Firstly, Happy New Year! There’s nothing like the Christmas and New Year break to get us thinking about the future and what it holds for us. But don’t just accept what you are given, in just 6 easy steps you can be on your way to creating the future you want.
Step 1. Where do you want to be in 5 years from now? If you have some thoughts, go on, write them down. You are much more likely to achieve them if they are written down.
OK so you have written at least one idea down. So how are you going to get there?
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I'm getting tired
We often hear that more businesses fail coming out of a recession, rather than during it. So why is that?
During the recession
Recession has a big impact on a business generally. It is certainly challenging to stimulate customers to continue to buy when they themselves are struggling with finances. And we all know that if your sales are down then you need to reduce your costs accordingly, often meaning we also cut our resources and capacity for production.
It’s exhasuting keeping up. So what can we do about it?
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Posted in Blog
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Tagged business, customers, efficiency, exhausted, finances, increase sales, opportunities, opportunity, recession, reduce costs, sales, value
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If you are reading this, then my new website must be live! How fantastic, please feel free to take a look around – any feedback would be greatly appreciated.
