Create a clear direction for your business

Are we there yet?

If you don’t know where you are heading, how will you get there?  As a business owner it is important for you to be clear about what you want to achieve and for you to communicate this to the rest of your team to make sure they support you.

Your business direction will provide the purpose for your business, determine how you operate and help you identify the strategies that your business needs to adopt.  It will help guide you as to which business opportunities should be pursued and which will simply distract you from your core business.

Step 1

Decide what you want to achieve from your business and what is important to you

Step 2

Create a Vision.  Your Vision provides a purpose, direction and inspiration for your business.  It provides motivation for your team.

“We are limited,

not by our abilities,

but by our vision.”

Step 3

Create a Mission.  Your Mission explains to your team and your clients how you are going to achieve your Vision, and how you will operate your business.

Step 4

Decide upon your Core Values. Your Core Values explain what is important to you in conducting your business and how everyone should behave to deliver your business objectives.

Step 5

Develop key objectives that will help you achieve what you want from your business.  These should cover all key areas of the business and should be Specific, Measurable, Achievable, Relevant, and Timely.

An example

VisionA world which respects and values each child.

MissionTo deliver immediate and lasting improvements to children’s lives worldwide.

ValuesAccountability, ambition, collaboration, creativity, integrity.

ObjectiveTo teach children about health and how to protect themselves against disease.

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